Right holder - a Citizen or a legal entity possessing an exclusive
the right to the result of intellectual activity or the means
individualization (right holder), has the right to use such result or
such a means at its discretion, any not contrary to the law
The right holder may dispose of the exclusive right to the result intellectual activity or means of individualization (article 1233), unless otherwise provided in this Code.
The author of a work of science, literature and art can only be physical the person, and the owner can be both physical, and legal entity.
If the owner is a natural person, the life of the author + 70 years after the death of, from 1 January of the year following the author's death, the rights are inherited.
If the right holder is a legal entity, the term is reflected on the balance sheet of the enterprise useful life in accordance with PBU 14/2007, 17/02.
The author always retains non-exclusive, i.e. inalienable rights.
The product of the author's creative activity may be subject to copyright if it is expressed in any objective form, as copyright is protected it is those structural elements of the work that determine its shape. The presence of novelty elements in the work is not mandatory for providing him with copyright protection.
& nbsp;Commercialization of intellectual property – is
mutually beneficial (commercial) actions of all participants of the process aimed at
converting the results of intellectual work into a market product, but
the specificity of intellectual property is that the market
it is not the products (objects) of intellectual activity that are promoted, but rather
property rights to them.
Taking into account the commercial orientation of economic entities, management and relevant specialists of enterprises, scientific institutions it is necessary to face constantly a problem of the choice of the most favorable form economic turnover (commercialization) of intellectual property activities. To solve this problem, it is necessary to conduct marketing research of the intellectual property market, the most reliable evaluate the value of the results of intellectual activity, as well as develop a strategy to promote products to the market.
The right holder may use the intellectual property at his / her own discretion. of ownership of, sell or assign any of its rights, to allow the use of the object of intellectual property under certain conditions to any stakeholder.
Licensing is considered one of the most common forms of commercialization intellectual property. License trading is used in internal and external external commercial operations as an effective way of economic recovery and improving the competitiveness of their own products in foreign markets. Process licensing is well developed and publicly available. For the right holder (licensor) sale of a license for a promising technology that is not used in this point in time (in-house production or in a specific geographic location) the region), is a good way to generate revenues that would otherwise he couldn't have gotten it.
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